Tuesday, March 31, 2009

Sex Sells

            If you were to turn on the television, what would be the first thing you see? Basically commercials, we always see what is the next big thing or what we should be eating, or what we should look like. Even if we tell ourselves “we don’t look at the ads” or “they don’t affect us”, how are we suppose to know, it has been around all our lives that we do not realize it contributes to our every moves. Advertisement sells with things that appeal to us; we take it very serious.

            For instance, ads inform us mainly on foods. Fast food restaurants like Carl’s Junior uses sex to sell. On every commercial they either have very attractive women or men eating there hamburgers trying to make us see that hot and skinny people eat fast foods so we should too. They even had Paris Hilton washing a car while eating a superstar, how influential is that? If you think about it, if she was on an ad for salads and the commercial was telling the audience “Look at me after eating all them salads”. What would the audience start doing after seeing that? Exactly, people would all start diets and think that that would be Paris Hilton’s secret of slimming down. It is the same effect with the superstar; we see her eating it or her not worrying about gaining weight so we too do not even worry about eating it either. We all think if they can do it then we can do it too.

 Sex sells and it really does matter how and what you look like when appearing to the public. These things just end up being very popular to the people. But how many commercials or ads do you ever see where an attractive person is eating organic foods? Or fruits? The list goes on but you rarely ever see a hot person advertising those types of foods; it is not that common. 

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